About 20 years passed since A*Men was released, one of the most renown male perfumes worldwide. It is the first fragrance for men by Thierry Mugler and, as it should, the leading concept of this perfume is, precisely, manhood evocation, a name that is composed by two very important male elements: nature (hence Men) and metaphysics (read Amen).
Oriental aromatic fragrances were, in the 90's, rare; the first combination between these two very distinct aromas – oriental and woody – resulted on 1853 Lady by "Acqua di Genova" on mid XIXth century, and the only successful perfumes in this olfactory family were Obsession for men by "Calvin Klein" and Dune and Dolce Vita by "Christian Dior" though from 2010 oriental woody fragrances flourished on male perfumery.
A*Men is an Oriental Woody with a revolutionary accord, at time, that was “Absolute Coffe”, which employs a strong, masculine and virile season to interact with the soften, sweet and sensual character of Vanilla.
The bottle, designed personally by Thierry Mugler, it’s a curious object of surly straight lines (typically man-like) with the combination between two materials: rubber and metal. The shape of the bottle is a revivalism to alcohol "patacas", a liquid pot that soldiers used to transport their drinks (supposedly since Napoleon Bonaparte’s time) hence its concave shape. What an idea!
There are, at least, two A*Men commercials being one from 2010 and the other from the following year. About both I have to admit to become rapt with the mystical perspective from the second and the very human perception of the first (featuring Oscar Pistorius!). You have to see them both to get the appropriate image of A*Men!